Big tech sells rage

Across much of the Western world, men are losing their traditional guardrails, I mean education, relationships, and mentorship. Many young men today are drifting without the steadying presence of older role models or real-world communities that once helped them navigate adulthood.

And when they go online looking for answers, what do they find? Algorithms that recognise their frustration, algorithms that reward their resentment, and algorithms that sell them belonging in exchange for outrage.

When men start blaming immigrants for their economic struggles or women for their romantic failures, the internet is ready for them with infinite content that validates those emotions. It feels good, even empowering, and for a moment, they feel seen.

I think what’s really happening is a kind of digital grooming. Creating frictionless relationships with “God-like” technology promise easy substitutes for the hard work of real life. Why climb the social ladder when you can live on Discord? Why build a career when you can gamble on crypto or meme stocks? Why work on yourself or face rejection when you can consume hyper-realistic porn that simulates intimacy without the risk or vulnerability?

Technology promises ease but often delivers anger and alienation instead. The more disconnected men become from tangible relationships, the more appealing these virtual versions appear. And the cycle deepens: alienation breeds resentment, resentment drives engagement, and engagement feeds the algorithm.

The result? A generation of men quietly slipping out of real life, not because they are lazy, but because the digital world has made opting out feel easier, safer, and even rational. Now if we really want to change this, we have to rebuild spaces where men can find purpose, mentorship, and belonging offline.

That’s why communities like the Brotherhood for Professionals of Color (BPoC) matter.

BPoC exists to create real-world connections. Spaces where men of colour can talk openly about identity, leadership, and purpose. Where they can learn from one another, be challenged, supported, and inspired. Where belonging isn’t sold to them through an algorithm, but built through relationships, empathy, and shared experience. At BPoC we think that until men have somewhere real to belong, the internet will always have something else to sell them. Interested in becoming a BPoC mentor, or are you looking for a mentor? Contact: mentorship@bpoc.dk